With a full allocation of pockets in the weekly & TV magazine sections of the magazine department, Bauer is challenging newsagents with launch of TV Week Soap Extra. In addition to making space we’re dealing with too much stock. This is a title they could have used sales based replenishment for rather than using newsagencies as warehouses.
We sold out, originally only received 2, and had to reorder so it will be interesting to see if continues to attract interest.
I’d have been happy to get 2.