Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Smart Chinese New Year connection

Mark Fletcher
January 7th, 2014 · No Comments

anzhnyHere is a good example of a major business connecting with a small retail season. This ANZ Bank in downtown Adelaide has an excellent branch-wide promotion of Chinese New Year. I was surprised when I saw it as it was the only retail business I noticed downtown with the CNY connection.

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Category: marketing

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