The photo is another for our gallery of happy customers picking up a prize. We will have five prize opportunities like this in 2014, promoting our business with prize opportunities that separate us from the 300 or so other retailers in our centre. It’s small differences like this that matter.
We sold 8% more Hallmark cards in December 2013 compared to December 2012. One of several factors driving this year on year growth is promotions like the prize opportunity for our customers. I am thrilled we decided to spend the money on this promotion.