On the back of a sell through of well below 50%, the genus allocations people / system at Bauer has increased our Dolly supply by 20%. I know they hate me but sheesh! This is nuts – gross oversupply with no justification in the accurate sales data we have provided.
I can’t describe what I’d label this. Take your pick: Stupid; wrong; dumb; deliberate; criminal; unprofessional. Whatever, it is another example of Bauer making things worse and not better.
Newsagents: what’s your supply of this issue of Dolly?
Publishers: it is oversupply like this that can cause newsagents to strike against other titles without thinking – you need your colleague suppliers to supply fairly.
It could get to a point that the only way to control supply is to stop dealing with a distributor.