Australian Newsagency Blog

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WTF! Crazy allocation by Bauer for Dolly

Mark Fletcher
January 9th, 2014 · 16 Comments

bauer-media-crazyOn the back of a sell through of well below 50%, the genus allocations people / system at Bauer has increased our Dolly supply by 20%.  I know they hate me but sheesh! This is nuts – gross oversupply with no justification in the accurate sales data we have provided.

I can’t describe what I’d label this. Take your pick: Stupid; wrong; dumb; deliberate; criminal; unprofessional. Whatever, it is another example of Bauer making things worse and not better.

Newsagents: what’s your supply of this issue of Dolly?

Publishers: it is oversupply like this that can cause newsagents to strike against other titles without thinking – you need your colleague suppliers to supply fairly.

It could get to a point that the only way to control supply is to stop dealing with a distributor.


Category: magazines

16 responses so far ↓

  • 1 h // Jan 9, 2014 at 9:44 AM

    On the other hand, it’s just lovely to be starved of Better Homes and Gardens from Gotch today, it is going the way of Aust country Style which used to sell all through the month and now because there aren’t any left for the second two weeks of the month the sales just drop and drop.

    re Dolly – got 16 last month, 13 today. I’m afraid I actively promote Frankie instead of the Dolly/Girlfriend/Cleo/Cosmo
    quartet these days, along with every other alternative magazine possible.


  • 2 Mark Fletcher // Jan 9, 2014 at 9:50 AM

    h, check your BHG supply same issue last year. It’s a seasonal shift I think you will find.


  • 3 h // Jan 9, 2014 at 9:56 AM

    Ahh, I see now Mark.
    Now my challenge is to SELL every LAST ONE of them !


  • 4 Brendan // Jan 9, 2014 at 10:27 AM

    They oversupplied us last issue. Maybe they are spreading the joy of over supply around.


  • 5 DM // Jan 9, 2014 at 11:42 AM

    We received double our supply. We received one lot with the header and then received another lot with out the header.


  • 6 John Fitzpatrick // Jan 9, 2014 at 11:55 AM


    Supply 25 per month from August to current issue – no change regardless of net sale!



  • 7 Gary // Jan 9, 2014 at 12:23 PM

    Mine jumped last month, presumably due to the freebie bag. Back to normal supply this issue.


  • 8 murray // Jan 9, 2014 at 1:13 PM

    we normally sell approx 42 issues but they sent us 25 for this issue. Bauer are hopeless


  • 9 jenny // Jan 9, 2014 at 1:30 PM

    We sell between 4 and 13 copies, average is 10 and we received 11 today.
    School holidays so would expect more sales, but then with that face on the cover not so sure.


  • 10 June // Jan 9, 2014 at 2:14 PM

    A little off topic but this morning 3 of us started mags at 8 am and we have just finished at 1.30 pm. That represents 16.5 man hours of work to get that job done. We do it at the counter so 2 of us
    are sharing the serving as well but it is a ridiculous impost on small business on a Thursday in particular when we are at our
    We cannot stop to look for mags for people because the quantity of invoices and parcels is huge so we have disgruntled customers whereas when we had 3 deliveries per week Wednesday was our quiet day in the shop so mags worked well.
    Am I the only disgruntled customer with the two deliveries per week or are others noticing the impost on our time.
    No kidding I am exhausted from stock this
    morning and we work pretty fast.
    BTW the overstocking was very very predominant this morning with no data to
    support the increases and it is just simply
    not good enough for them to say “you can return them”.
    It impacts our cashflow and improves theirs – what’s so good about that.
    I am increasing my plush (it has just arrived and I’m too exhausted to do it)
    and the effort to put that up will be minimal compared with mags.
    I have topped but I still have to scan the returns so the man hours on mags today will end up being about 18-19 hours of work – total BS. for 25% which is really only about 10% when you take the labour
    content into account.
    Feel better – whingeing over!!!!!!


  • 11 shauns // Jan 9, 2014 at 5:04 PM

    supply cut in half but not complaining because half of the last issue went back anyway


  • 12 Mark Fletcher // Jan 10, 2014 at 10:03 AM

    These results document the mess that is Bauer allocations / Network distribution.


  • 13 Mark Fletcher // Jan 11, 2014 at 10:56 AM

    On the magazine itself, just checking social media today – Bieber’s pull has waned as he has become crazier.


  • 14 h // Jan 14, 2014 at 10:18 AM

    And another one
    Aust Open tennis Program
    Last year sold 15
    This year allocated 7, all sold NO MORE STOCK AT NETWORK

    = how to strangle one’s own business, and kill mine too.


  • 15 Mark Fletcher // Jan 14, 2014 at 10:23 AM

    Yes they really are stupid. We got 2 and last year sold 26. I blogged about this recently:


  • 16 jenny // Jan 14, 2014 at 10:41 AM

    Tried to order more Feb Home Beautiful yesterday, but as usual GG have no stock.
    So why do they have extras option on their website? Totally useless!


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