I was contacted by someone overseas during the week on the significant price difference between buying lottery tickets in Australia and overseas. Take a Saturday System 10: the local ticket price is $137.70. Online: OzLotteries and Netlotto – $283.5o. I checked both websites and the system 10 products they offer appear the same. While these licenced sites don’t pose much of a threat to retail, the Tatts site offers a more competitive price.
Prior to the Superdraw, Scoopon had a link to OZLotteries. Presumably OzLotteries were leveraging off Scoopons email system.
If a retail outlet added $5.00 to a system 10 there is a fair chance that they would live to regret it. Given that a retail business only makes 9%, it would appear that the oz Lotteries business is making a healthy return.