Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Getting your Blackhawk gift card mix right can drive sales

Mark Fletcher
January 13th, 2014 · No Comments

giftcardmixI was talking with a newsagent last week about the larger format gift card stands at Australia Post and other retailers. While I think we need to be in the space, each of us needs to do so in a way that is appropriate to our own business.  For example, this small footprint stand from Blackhawk works for me РI can move it around and it holds enough top-selling cards to cover several demographic needs.

Click on the image to see a larger version – in particular the cards on this side of the stand as we selected them for a younger demographic.

Note: As I noted last year, Blackhawk is not open until feb. 3 for reorders. Newsagency can get pretty much anything they want from Blackhawk through Touch Networks.

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Category: Gifts · Greeting Cards

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