Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How often do you read emails?

Mark Fletcher
January 13th, 2014 · 8 Comments

If you’re reading your business emails once a day or less frequently it’s not often enough. While already an out of date form of communication for some, email plays an important role in business. Some suppliers have migrated to email away from mail and fax. Checking it less frequently than once a day is not enough.

Twice already this year retailers have told me they check email once a week if that. They were dismissive of the b=medium. Once said that if someone wants him to know something they will call or fax. I don’t think so.

Email replacing mail and fax is one way businesses can cut costs. It takes less time to read emails plus they are in a form to more easily file, pass on or delegate.


Category: Newsagency management

8 responses so far ↓

  • 1 Brendan // Jan 13, 2014 at 11:36 AM

    Once a week? unbelievable! We would check ours so regularly during the day that it’s hard to put a figure on it but probably 5-10 times a day and always at the start of the day and at closing time.


  • 2 shauns // Jan 13, 2014 at 1:13 PM

    Double figures a day and every day , mainly just to see if I have received my 50 emails to see if there is any sales on enlargement pills or breast enlargements or some clown that has died in south Africa wanting to give me $50million


  • 3 Gary // Jan 13, 2014 at 1:23 PM

    i bet those who read this blog daily will be checking their emails.

    double figures for me too.


  • 4 jenny // Jan 13, 2014 at 2:26 PM

    Often thru out the day, whenever I go to computer.
    Usually reply straight away as its so quick to do it immediately.
    Have email on my phone and Ipad so check first thing morning and last thing at night, maybe that’s not such a good thing but the line between home and work has been blurred for a long time now.


  • 5 Jarryd Moore // Jan 13, 2014 at 3:58 PM

    I agree Gary. Preaching to the choir!

    Maybe send out this blog post by fax? 😛


  • 6 Brett // Jan 13, 2014 at 4:16 PM

    Perhaps we could get a tweet when another email arrives ….


  • 7 Carol // Jan 15, 2014 at 9:22 AM

    I hardly use my shop phone anymore as I communicate mainly by email. I still have a very old but efficient Ph/Fax or I might consider if I would be better off with a mobile only. I still have the old tried and true mobile that is not connected to internet/ Facebook or emails.


  • 8 Vicki // Jan 15, 2014 at 7:38 PM

    Email is invaluable when you’re in the west and everyone you deal with is 3 hrs ahead! I’d check mine easily 10 times a day.


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