Here in New York these posters are everywhere on the street promoting the Silver Spectacular scratch lottery ticket game. First prize is US$7.5 million. That’s a nice prize for a scratch ticket game. Tickets cost $25 and I’m told they are selling well.
More generally, buying a lottery or scratch ticket in New York – they are mainly available from c-stores and newsstands. Very little corporate image – a couple of posters and a floor unit listing the current prize values. I talked to a couple of retailers and they were shocked that Aussie lottery retailers were required to spend money on fixtures, What the retailers have here, and it’s not much, is all provided.