Urban Outfitters is a funky fashion, kinda homewares and kinda impulse items chain that always connects well with current trends. Check out the display of vinyl records in the foreground and the players for these in the background.
I’ve been in three Urban Outfitters stores this trip and each has this. This is a company that knows what it’s doing and would only make such a inventory / floorspace investment if they were certain of a return.
Venturing into an area like this is not only about immediate sales, it is also about appealing to shoppers who like to see that you have the items.