Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Finding the right way to tell the community you are serving them

Mark Fletcher
January 17th, 2014 · No Comments

wholefoodsnycAt each check out point at the Whole Foods Market at Union Square in New york they have a sign which reads: It’s only fair to let you know our New York City stores donated $275.000 to local nonprofits through our quarterly 5% days in 2013.

While it feels like marketing for Whole Foods, I can’t see any easy way for them to share the good news of what they donated. Click on the image to see a larger version of the sign.

I checked the Whole Foods website for details of how the 5% days work at raising funds. This money really does come out of their pocket:

Our Community 5% Days are one meaningful way we give back to our community. On designated days throughout the year a total of 5% of the day’s net sales are donated to local non-profit organizations. Customers help support our selected organizations just by shopping on these 5% Days. Contact us directly if your organization is interested in applying for this program.

Good for them. I like this program a lot – the money it raises, their transparency, the community good.


Category: Newsagency opportunities · Optimism · Social responsibility

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