The relentless full-page and double-page ads in News Corp. capital city newspapers promoting digital access with one or two day home delivery are an indicator of the plans of the company. The marketing reads as if the print product is the gift with purchase for the main item – the digital subscription.
If you look at what some newspaper publishers have done overseas, the apparent News Corp. ought not be unexpected. Newspapers are more profitable some days than others. Focusing on the most profitable days makes sense.
I think the ads speak volumes about the focus of News. While the company has not turned its back on print, it is investing considerably in looking beyond the medium.