Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting marie claire and L’Occtaine gift with purchase

Mark Fletcher
January 21st, 2014 · No Comments

magsmcfrontWe are promoting the latest issue of marie claire on this floor display unit at the entrance to our main women’s magazine aisle.

We also have this title in a half-waterfall display and featured at the counter as magazine of the week – supporting the premium value L’Occtaine hand cream gift with purchase.

This small footprint display unit continues to work well for us, generating excellent incremental business beyond what more traditional displays tend to achieve. The keys to success for the star are: product selection, stand location placement and that it’s a compelling offer worth inter upping the shopper for.


Category: magazines

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