People purchasing Food Ideas or Taste magazine at Woolworths get to choose a free lunch bag displayed with the titles in an exclusive promotion.
This promotion at the front of newsagencies across Australia would drive better sales at Woolworths because the placement would be more noticeable than toward the back of a Woolworths store in a less-visted part of the business.
Newsagents don’t seem to ever get these types of giveaways anymore. We used to get gift bags, but no more. I know they can be a pain to manage sometimes, but at least we had them. Cole and Woolies still get them all the time…why don’t we?