Bauer has announced the imminent launch of Yours, a fortnightly magazine aimed at women 50 and over. The local title appears to be a carbon copy of the Bauer UK title of the same name.
Check out this YouTube video of the UK editor talking about the magazine:
Yours fills an important niche. It will work if it’s filled with Australian content. If it’s re-purposed UK content then the current swag of UK titles will continue to sell well.