Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

New magazine for women 50+

Mark Fletcher
January 22nd, 2014 · 7 Comments

ImageGen.ashxBauer has announced the imminent launch of Yours, a fortnightly magazine aimed at women 50 and over. The local title appears to be a carbon copy of the Bauer UK title of the same name.

Check out this YouTube video of the UK editor talking about the magazine:

Yours fills an important niche. It will work if it’s filled with Australian content. If it’s re-purposed UK content then the current swag of UK titles will continue to sell well.


Category: magazines

7 responses so far ↓

  • 1 Gary // Feb 5, 2014 at 5:30 PM

    Typical of Network to continue to oversupply. 1st issue allocation is 86, by comparison we receive about 45 of People’s Friend and about 3 of the British Yours.


  • 2 jenny // Feb 5, 2014 at 5:57 PM

    Come on, this video is as about exciting as those funeral plan advertisements on TV.

    Targeted at women over 50?
    Will be interesting to see what age group buys this magazine, I’m putting my money on 65-80.


  • 3 jenny // Feb 5, 2014 at 6:47 PM

    Time to change my bet?

    Just arrived and content looks better than I expected.

    I’ll now put my money on some decent sales.


  • 4 Shaun's // Feb 5, 2014 at 9:20 PM

    No allocation here ,when did it go on sale


  • 5 DM // Feb 6, 2014 at 9:09 AM

    Arrived this morning


  • 6 shauns // Feb 6, 2014 at 9:32 AM

    AHHA Yep I have it ,it arrived this morning ,when jenny said it arrived yesterday I thought maybe it was out on Mondays delivery and I missed out


  • 7 Jenny // Feb 6, 2014 at 10:06 AM

    Sorry Shaun our Thursday mags usually arrive by close of business Wednesday.


Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>