Bauer has announced the imminent launch of Yours, a fortnightly magazine aimed at women 50 and over. The local title appears to be a carbon copy of the Bauer UK title of the same name.
Check out this YouTube video of the UK editor talking about the magazine:
Yours fills an important niche. It will work if it’s filled with Australian content. If it’s re-purposed UK content then the current swag of UK titles will continue to sell well.
Typical of Network to continue to oversupply. 1st issue allocation is 86, by comparison we receive about 45 of People’s Friend and about 3 of the British Yours.
Come on, this video is as about exciting as those funeral plan advertisements on TV.
Targeted at women over 50?
Will be interesting to see what age group buys this magazine, I’m putting my money on 65-80.
Time to change my bet?
Just arrived and content looks better than I expected.
I’ll now put my money on some decent sales.
No allocation here ,when did it go on sale
Shaun’s,
Arrived this morning
AHHA Yep I have it ,it arrived this morning ,when jenny said it arrived yesterday I thought maybe it was out on Mondays delivery and I missed out
Sorry Shaun our Thursday mags usually arrive by close of business Wednesday.