Consider a sign in the window if you are selling your newsagency. A customer could be in the market for a business and yours could be a good fit. Brokers tell me buyers in rural and regional situations are more often locals.
A sign in the window can work – as long as the business – the shop itself – looks healthy and appealing. A FOR SALE sign in the window of a shop that looks like it is on its last legs will not help drive a sale.
Too often retailers selling their business go to considerable lengths to hide that the business is for sale and through this they miss opportunities – including selling to existing staff and or customers.
By putting a sign in the window you also remind yourself every day that the business is for sale and that you need to keep it looking at its best. It also reminds you to talk more about what there is to love about the business than what you don’t love.
Yes, this approach will have people asking. You could be the best sales person of the business. Be sure to have a broker as a backup for the more formal questions.