I was surprised to see Mollie Makes in a Woolworths supermarket yesterday. I see this as a specialist title, too fringe / specialist for the limited pockets in a supermarket. Makes me look at them even more competitively.
A difference between newsagents and supermarkets on magazines is our range in niche titles. If supermarkets enter this space I’d be concerned.
If you’re reading this blog post because you did a Google search for Mollie Makes – buy your copy at your local newsagency and support independent small businesses … we’ll love you for it!