Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Refresh your view of your newsagency business

Mark Fletcher
January 25th, 2014 · 1 Comment

WARNING. This is a crazy idea. You could feel foolish for trying it. That’s the worst case. The best case is you get to see your newsagency through fresh eyes and from that flows ideas for making your business more successful. Okay, here it is:

Go to your shop at night time. Leave the lights off. Put a chair on the middle of the shop floor. Sit down. Take your shoes and socks or stockings off. Put a blindfold on. Soak it up. What do you smell? What do you hear? Is there any sense of place that you get from being there.  Be still for fifteen minutes or so thinking about this. Breathe deeply. How does your shop smell? Does it have a smell? If not, why not? Then take the blindfold off and look around you for another fifteen minutes. Finally, get up – with your shoes and socks or stockings still off – and walk around the shop. Take in the environment you are in control of. Let the ideas flow. If you want to take it to a deeper level, lie down on the floor on your back and look up and around – kind of up-skirt your own shop while it’s empty!

Your future is best created by you.

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Category: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing · newsagency of the future

1 response so far ↓

  • 1 Carol // Jan 26, 2014 at 11:59 AM

    I”ve do all this when I have worked until I am exhausted until very late. Even taken my clothes off and had a sleep, on the floor or with head on desk. Only feeling I get is I’m too bloody exhausted running a newsagency to care.

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