This range of signs, part of a broader range of inspirational products we have deliberately sourced, had been placed with gifts on the shop floor and they were getting missed, lost in the colour of other products.
Putting the inspirational signs on the wall with black A2 card as backing helps them stand out and be noticed – and that is key for a products like this where the words and design do the selling as they touch the heart of the shopper.
Our placement with the black backing also helps draw people deeper into the shop as the black backing makes this wall stand out if people glance around the business.
We have a deep discount store a few doors away from us with products similar to these – not exactly the same and certainly not of the same quality – but they are chasing the same customer. It is a thoughtful display like this that separates us from the deep discount competitor. While we will not attract someone only buying on price, we will drive impulse purchases from people shopping from their heart.
Products like this, products purchased to express a feeling or emotion for personal use or for giving as a gift are vitally important in newsagencies. Greeting card customers especially will purchase them.
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