The International New York Times has a stand promoting subscriptions at the Melbourne Gift Fair. Their pitch was compelling: A$1 for 12 weeks access. Talk about disruptive pricing. The problem is the A$3.75 a week price for iPhone access thereafter. That’s too high. I suspect people are more likely to spend on a local paper app unless the cost is kept to a few cents a day – such is the price expectation for digital access.
A newspaper stand at Melbourne Gift Fair?
February 3rd, 2014 · No Comments
Category: Media disruption