Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

WH Smith makes Lovatts brand pitch

Mark Fletcher
February 5th, 2014 · No Comments

whsmithlovattsThe photo shows a prime location display of Lovatts puzzle titles on show yesterday at one of the WH Smith shops at Melbourne airport. Facing into the international terminal, it’s a strong pitch for Lovatts.

WH Smith purchased Wild Cards and Gifts as I mentioned on Monday. Newsagency style retail is their bread and butter. They are brand focused in their stores – as this Lovatts display shows.


Category: crosswords · magazines

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