A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Tapping into the Pacific Magazines promotion

magsnicashHere is our aisle-end promotion for the Pacific Magazines $10,000 competition. It’s satisfying seeing customers notice the display, stop, and pick up a title. While I am not a fan of billboard displays in-store, this one works because of terrific collateral supporting a simple pitch.

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