Our sales of Valentine’s Day cards are up 65% on the same period last year. This is data up to Friday last week and it’s off of good numbers for 2013.
With our card sales up 15% for the first five weeks of this year compared to 2013, the Valentine’s Day result is even better. We are promoting the season on the lease line with a good range facing out into the mall. It’s checked and refreshed every couple of hours.
It’s for major seasons like Valentine’s Day that shopping centre based newsagents have an excellent opportunity to attract infrequent or first-time shoppers. Tis is where placement of an excellent range on the lease line and laid out to facilitate easy browsing are the keys.