Following comments from my post yesterday about the Officeworks price comparison and guarantee I thought I’d post one of the ways we promote on price at my newsagency.
This simple yet clear flyer is in a couple of high traffic locations in store. The same pitch has been emailed to close to 1,000 of our customers, a more thorough flyer goes with each customer purchase and we have delivered 15,000 to homes around the shop.
Ink sales are up 35% year on year off a good base. We’re in a centre with several major ink competitors including a new format Dick Smith which has opened right next door.