Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Price comparing our newsagency prices for ink with the majors

Mark Fletcher
February 13th, 2014 · No Comments

save-on-inkFollowing comments from my post yesterday about the Officeworks price comparison and guarantee I thought I’d post one of the ways we promote on price at my newsagency.

This simple yet clear flyer is in a couple of high traffic locations in store. The same pitch has been emailed to close to 1,000 of our customers, a more thorough flyer goes with each customer purchase and we have delivered 15,000 to homes around the shop.

Ink sales are up 35% year on year off a good base. We’re in a centre with several major ink competitors including a new format Dick Smith which has opened right next door.

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Category: marketing · marketing tip · Newsagency management

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