Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Elle magazine being discounted

Mark Fletcher
February 14th, 2014 · No Comments

ellediscountBauer is trying to drive sales of the new Elle magazine by bundling it with Cosmopolitan and offering the two for $5 off. While discounting can be seen as rewarding people for buying more than they expected, I think it gives the wrong message. The discount voucher approach I use works better as it is a whole of my business  push.

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Category: magazines

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