Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Elle magazine being discounted

Mark Fletcher
February 14th, 2014 · No Comments

ellediscountBauer is trying to drive sales of the new Elle magazine by bundling it with Cosmopolitan and offering the two for $5 off. While discounting can be seen as rewarding people for buying more than they expected, I think it gives the wrong message. The discount voucher approach I use works better as it is a whole of my business  push.

1 likes

Category: magazines

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

Powered by sweetCaptcha