Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Mixed results in latest magazine circulation audit

Mark Fletcher
February 14th, 2014 · 1 Comment

Source: Mumbrella

Source: Mumbrella

Sales of Family Circle magazine jumped 26.4% in the July – December 2013 compared to 2012. Women’s Fitness, Australian Property Investor, Australian Home Beautiful, real Living, Diabetic Living, Grand Designs Australia, Russh, Caravan World, Frankie, Belle, Australian handyman, Super Food Ideas and Feast all posted good growth – between 4% and 21%.

Cleo and Cosmopolitan experiences double digit declines of 17% and 14% respectively while Marie Claire experiencd a 1.7% decline. Girlfriend sales fell 23.3% while Dolly sales fell 22.3%. Food titles generally are struggling. Mumbrella has more on the monthly magazine circulation results.

As for weeklies, New Idea performed the best with a decline of 4% and Zoo performed the worst with a decline of 34.9%. See Mumbrella for more.

I’d love to see the sales breakdown by channel – that data would be valuable to newsagents to understand where we sit and to compare ourselves against the whole channel.

Newsagents can grow magazine sales by offering shoppers a unique value proposition and by working the category and individual titles.

5 likes

Category: magazines

1 response so far ↓

  • 1 ED // Feb 15, 2014 at 9:06 AM

    I just think putting Cleo,Marie claire and other premium mags in shopping centers just trashers the brand. can’t understand some of the things they do with mags, like they go with first idea that enters their head.

    3 likes

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