A colleague travelling in South Korea sent this photo showing copies of Grazia magazine being given away. In the background you can see the bundles of magazines to be given away.
With an estimated 98% of South Koreans owning and using a mobile phone to access news, TV and internet, it’s reasonable to speculate that giving away magazines is essential or whether it’s supplementary like the mX free newspaper strategy.
How come I never see Magazines given away even though I see bottles of Ice Tea or Ice Coffee given away at Train Stations in Sydney during Summer.