A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting to putaway customers

magputawaypromoHere is an image of a customer’s mobile phone showing the text they received about an issue of putaway magazine that had arrived in-store. Note the promotion of our ink sale on the text too.

Any newsagent can do this. It can even be done using off the shelf text messaging software outside of any newsagency software if you wish.

We embrace every opportunity possible to promote products beyond what a customer in engaged with us about – to extract more value from the contact.

13 likes
magazines

Join the discussion

  1. Lance

    Technology is getting a strong grip on us isn’t it.
    I assume permission would need to be sought prior to these messages being sent to avoid accusations of spreading Spam.
    Is that an issue in situations like this ?

    0 likes

  2. Mark Fletcher

    Lance in this case the customer agrees to receive the TXT re the putaway. No one has complained about the tacked-on ad.

    0 likes

  3. Brendan

    Clever, we do under utilise some of the promotional tools that we use every day

    0 likes

  4. adam

    how much to send a txt?

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image