Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting to putaway customers

Mark Fletcher
February 21st, 2014 · 4 Comments

magputawaypromoHere is an image of a customer’s mobile phone showing the text they received about an issue of putaway magazine that had arrived in-store. Note the promotion of our ink sale on the text too.

Any newsagent can do this. It can even be done using off the shelf text messaging software outside of any newsagency software if you wish.

We embrace every opportunity possible to promote products beyond what a customer in engaged with us about – to extract more value from the contact.

13 likes

Category: magazines · newsagency marketing

4 responses so far ↓

  • 1 Lance // Feb 21, 2014 at 7:32 AM

    Technology is getting a strong grip on us isn’t it.
    I assume permission would need to be sought prior to these messages being sent to avoid accusations of spreading Spam.
    Is that an issue in situations like this ?

    0 likes

  • 2 Mark Fletcher // Feb 21, 2014 at 7:40 AM

    Lance in this case the customer agrees to receive the TXT re the putaway. No one has complained about the tacked-on ad.

    0 likes

  • 3 Brendan // Feb 21, 2014 at 1:04 PM

    Clever, we do under utilise some of the promotional tools that we use every day

    0 likes

  • 4 adam // Feb 21, 2014 at 3:59 PM

    how much to send a txt?

    0 likes

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