Promoting to putaway customers
February 21st, 2014 · 4 Comments
Here is an image of a customer’s mobile phone showing the text they received about an issue of putaway magazine that had arrived in-store. Note the promotion of our ink sale on the text too.
Any newsagent can do this. It can even be done using off the shelf text messaging software outside of any newsagency software if you wish.
We embrace every opportunity possible to promote products beyond what a customer in engaged with us about – to extract more value from the contact.
Category: magazines · newsagency marketing