Australian Newsagency Blog

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Putaways continue to offer newsagents a valuable point of difference

Mark Fletcher
February 22nd, 2014 · 5 Comments

magsputaways44Here we are handling part 44 of the The Agatha Christie Book Collection part series and we have customers continuing to collect. While sales or partworks fall off a cliff after the first one or two issues, there is enough residual business and traffic to warrant our continued embrace of the opportunity. For us the keys to success with partworks is a structured approach and tight management.

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Category: magazines · partworks

5 responses so far ↓

  • 1 Dean // Feb 22, 2014 at 5:37 PM

    Partworks are extremely important part of my business. Once you have a “collector”, you have a customer, coming to your store on a weekly/fortnightly basis, that will spend hundreds of dollars over a long period of time. You will get to know them quite well and you will have a customer for life – well after the partwork has finished.

    Of course, over the years there has been many times I have cursed partworks because of the inability to get the correct quantities and have had to wait 3 months for back orders.

    I have found giving the customers as much information as possible sets their expectations at the right level and saves stressful moments further down the track.

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  • 2 Bill // Feb 23, 2014 at 9:39 AM

    Love partworks we even get the binders in from bissetts for people , not happy at bissetts why you can bet some binders from gg network but not others .News is spending 20 mil on printing press up grade in Qld ,everyone says papers are dead am i missing something here

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  • 3 June // Jan 16, 2015 at 12:37 PM

    Just got a pre-cursor set of part 1 and 2
    STAR WARS FACT FILE. Hope it isn’t just
    a repeat of the ones that I first got on 27/9/2001 and then again in 2003 and 2005, 2007, 2009, 2011 and 2013????
    It is being touted as NEW so I hope I am wrong.

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  • 4 Mark Fletcher // Jan 16, 2015 at 2:05 PM

    June I have Part 1 and Part 2 on by desk. The Copyright notice is dated 2014.

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  • 5 Glenn // Jan 16, 2015 at 3:26 PM

    I did love partworks and agree with Deans’ sentiments.

    But i have a long list of people waiting for missing issues, we cannot get what we need and are constantly juggling to keep our customers happy. Managing partworks takes almost as much time as managing the rest of the magazine category, and i think it is no longer worth doing.

    From here on in anyone who wants to collect new series can buy the one on the shelf and subscribe.

    The partworks system is so broken i no longer want to play with it.

    5 likes

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