Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Putaways continue to offer newsagents a valuable point of difference

Mark Fletcher
February 22nd, 2014 · 2 Comments

magsputaways44Here we are handling part 44 of the The Agatha Christie Book Collection part series and we have customers continuing to collect. While sales or partworks fall off a cliff after the first one or two issues, there is enough residual business and traffic to warrant our continued embrace of the opportunity. For us the keys to success with partworks is a structured approach and tight management.

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Category: magazines · partworks

2 responses so far ↓

  • 1 Dean // Feb 22, 2014 at 5:37 PM

    Partworks are extremely important part of my business. Once you have a “collector”, you have a customer, coming to your store on a weekly/fortnightly basis, that will spend hundreds of dollars over a long period of time. You will get to know them quite well and you will have a customer for life – well after the partwork has finished.

    Of course, over the years there has been many times I have cursed partworks because of the inability to get the correct quantities and have had to wait 3 months for back orders.

    I have found giving the customers as much information as possible sets their expectations at the right level and saves stressful moments further down the track.

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  • 2 Bill // Feb 23, 2014 at 9:39 AM

    Love partworks we even get the binders in from bissetts for people , not happy at bissetts why you can bet some binders from gg network but not others .News is spending 20 mil on printing press up grade in Qld ,everyone says papers are dead am i missing something here

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