It’s been suggested to me that Coles is being paid a fee by Bauer for the placement of this unit. Regardless, the display unit gives Coles a competitive advantage over my newsagency, it reinforces Coles as a more relevant and engaged popular magazine destination than the competitor newsagency.
Every time publishers favour Coles or Woolworths with a better display unit or a better offer they help show off these businesses as being better than us.
Every customer who switches their regular magazine purchase from a newsagency to a Coles or Woolworths is dilutes the viability of our channel as magazine retailers. Take this out a few years and what do newsagencies look like without magazines? Dead.
The next time a publisher representative considers a promotion, focus on newsagents. We are more likely to invest something of ourselves in your promotion whereas our much competitors will only give you what you pay for.
Are magazine publishers and distributors listening?