Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Excellent display unit promoting Yours in Coles

Mark Fletcher
February 24th, 2014 · 7 Comments

yourscolesThe Coles supermarket a few metres opposite my newsagency has this excellent floor display unit promoting Yours magazine from Bauer Media.

It’s been suggested to me that Coles is being paid a fee by Bauer for the placement of this unit. Regardless, the display unit gives Coles a competitive advantage over my newsagency, it reinforces Coles as a more relevant and engaged popular magazine destination than the competitor newsagency.

Every time publishers favour Coles or Woolworths with a better display unit or a better offer they help show off these businesses as being better than us.

Every customer who switches their regular magazine purchase from a newsagency to a Coles or Woolworths is dilutes the viability of our channel as magazine retailers. Take this out a few years and what do newsagencies look like without magazines? Dead.

The next time a publisher representative considers a promotion, focus on newsagents. We are more likely to invest something of ourselves in your promotion whereas our much competitors will only give you what you pay for.

Are magazine publishers and distributors listening?

5 likes

Category: magazines · Newsagency challenges · Newsagency management · newsagency of the future

7 responses so far ↓

  • 1 MAX // Feb 24, 2014 at 7:04 AM

    My sales of Yours have been disappointing. I would have willingly displayed a stand promoting Yours – free of charge.

    1 likes

  • 2 Mark Fletcher // Feb 24, 2014 at 10:31 AM

    Issue #1 was good. Bauer is reported as claiming in excess of 100,000. The test will be with sustained sales without hurting existing titles.

    0 likes

  • 3 shauns // Feb 24, 2014 at 10:36 AM

    14 Of 44 sold so far .

    0 likes

  • 4 Brett // Feb 24, 2014 at 11:36 AM

    Edition 1 I sold 51 out of 90. Edition 2 so far I have sold 15 out of 90.

    0 likes

  • 5 Mark Fletcher // Feb 24, 2014 at 11:43 AM

    With the two week on-sale we need to wait to Thursday next week.

    0 likes

  • 6 Bruce // Feb 24, 2014 at 12:26 PM

    First issue 4 sold out of 10. Wife says articles are better than some other competitors.

    0 likes

  • 7 June // Feb 24, 2014 at 2:42 PM

    It peeves me that we are the second tier to coles for the launch of YOURS magazine. 3 doors away they have buckets of copies clearly marketed in a great outpost – we got 10 copies and a merchandiser arrived to “merchandise” them and we’d sold out.
    Has anyone tried to put shortages on netonline this morning.
    The shortages button works but there is nothing there for today. Do we have to ring them now ?????
    I HATE UNNECESSARY CHANGE!!!!!!

    1 likes

Leave a Comment

Powered by sweetCaptcha