Tatts expects (requires?) its retail partners including newsagents to promote online and over the counter purchase of its lottery products through its mandated shop-fits and the marketing material its retailers are required to display and distribute. Tatts does not reciprocate with its own marketing spend. Take the current Facebook campaign – it seeks to drive online sales. It would be easy to include a locate your nearest outlet button but Tatts does not do this as it makes more money from online sales as the recent Credit Suisse report indicated.
Every time Tatts advertises its lottery products it should also promote its retail network and make finding nearby retailers easy.
The retail network is important to Tatts yet the company fails to demonstrate this in its actions.