Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using Disney Princess to sell across product categories

Mark Fletcher
February 25th, 2014 · No Comments

dpmerchThe Disney Princess brand topped the 2012 licencing franchise list as the brand generating the most revenue – sales in excess of $1B – according to industry newsletter The Licencing Letter. In 2013 it continued to play a vital role in the financial success of the Disney corporation.

This matters to newsagents because we have access to a range of Disney Princess product. We can draw together products from multiple suppliers and across multiple categories and tell retail stories that pitch our businesses as culturally relevant and appealing to an important age-group and those who shop for them.

Sourcing mega-brand products from multiple suppliers creating a compelling in-store pitch is another way we can attract new shoppers to our businesses and get existing suppers spending more.

Now if you are reading this and saying all your customers are old, ask yourself: do they not buy for grandkids or nieces or nephews?

The photo shows part of the Disney Princess range in my newsagency. It’s part of a newsXpress strategy developed with several suppliers.

Suppliers themselves don’t get together to pitch a licenced brand story, we need to source these opportunities for ourselves or through our newsagency marketing group.

There are many opportunities like Disney Princess around which we can grow a brighter future.

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Category: Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities · visual merchandising

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