WH Smith is expanding its newsagency footprint on several fronts in Australia including opening what look like more traditional newsagency businesses. This photo os from the WH Smith at Melbourne airport – before customs in the international terminal.
This WH Smith store is a traditional large-format WH Smith transit store. What you see is an excellent range of products in a well laid out shop, good signage and plenty of product deals.
In the newsagency space WH Smith has transit shops and high street shops. The two are different in focus but operate under a consistent brand.
Given the expansion of WH Smith branded stores, their launch of Zoodle and their reported takeover of Wild Cards and Gifts, WH Smith is a competitor on Australian soil, a competitor we have to take seriously.