I never see magazines as a single item or single category purchase. The location of the category, promotion of other products in the category and traffic interruptors going in and coming out help leverage greater efficiency from the magazine shopper. This photo shows one example of a small step we have taken to drive sales of items to people browsing Australian Cupcakes & Inspirations. Even a simple small placement like the felt cupcake kit can help make magazines more efficient for us. It’s better we obsess about opportunities than drive magazines down because of all the problems with the distribution model.
Making the most from magazine traffic
February 28th, 2014 · No Comments