Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Stalking by text message

Mark Fletcher
February 28th, 2014 · No Comments

mktgtxtI was in Guangzhou China Monday and walking past a shopping mall on Tianhe Road I received this text message. Apparently, the retailer involved pays China Mobile a fee to send advertising via text to people nearby.

I thought this was pretty cool – marketing to possible shoppers near your store. TheI thought it could be annoying for locals if they pass by this or others using a similar service. Your phone could soon become clogged.

While our privacy laws here stop this type of marketing, I am sure that iBeacon and similar close range services will see retailers reaching into the mobile phones of those nearby to try and attract interest.


Category: marketing

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