Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Understanding the new competitor: WH Smith

Mark Fletcher
February 28th, 2014 · No Comments

whsimpulseThis photo shows the impulse item pitch at a WH Smith store in Melbourne. It’s compelling, driving customers to purchase multiple items, a blending of what we see in convenience stores here already but in a more traditional newsagency model.

As WH Smith rolls out more into Australia it will challenge the traditional Aussie newsagency model since they can bring to market benefits of their strength in numbers.

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Category: WH Smith

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