A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Placement of The Saturday Paper

saturdaypaper2We placed our main supply of The Saturday Paper yesterday between our two top selling daily newspapers and this is where we will keen stock until at least the middle of the week. Our counter promotion will come down Monday morning. I mention this newspaper positioning as I was in a newsagency late yesterday where they had The Saturday Paper with their news magazines. This is the wrong placement for the title.

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Newspapers

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