Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Unnecessary barcode and poor placement

Mark Fletcher
March 2nd, 2014 · No Comments

barcodeblockoutCheck out how one newsagent barcoded The Saturday Paper. There isĀ no reason to barcode this title since it already has a barcode. Even more important – it was a mistake to place the barcode over part of the masthead – this makes noticing the title more difficult. This is poor management by the newsagent – they should have processes in place to set when barcoding is necessary and to ensure stickers are placed to not hinder sales.

4 likes

Category: Newsagency management · Ugh!

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>