A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Unnecessary barcode and poor placement

barcodeblockoutCheck out how one newsagent barcoded The Saturday Paper. There is no reason to barcode this title since it already has a barcode. Even more important – it was a mistake to place the barcode over part of the masthead – this makes noticing the title more difficult. This is poor management by the newsagent – they should have processes in place to set when barcoding is necessary and to ensure stickers are placed to not hinder sales.

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Newsagency management

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