Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Unnecessary barcode and poor placement

Mark Fletcher
March 2nd, 2014 · No Comments

barcodeblockoutCheck out how one newsagent barcoded The Saturday Paper. There isĀ no reason to barcode this title since it already has a barcode. Even more important – it was a mistake to place the barcode over part of the masthead – this makes noticing the title more difficult. This is poor management by the newsagent – they should have processes in place to set when barcoding is necessary and to ensure stickers are placed to not hinder sales.


Category: Newsagency management · Ugh!

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