Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Removing Puzzler marketing collateral

Mark Fletcher
March 3rd, 2014 · No Comments

magspuzzlerwinI took down the unrequested marketing collateral promoting Puzzler titles for several reasons: they grossly over-supply titles and copies of titles, they did not ask permission, the competition pulls focus from a far more important campaign, I’ve early returned most of their products.

The people behind Puzzler need to sort out their distribution strategy and work more closely with newsagents if they want better treatment. Running a competition with a car as a prize is not how you go about getting newsagents to support your products. No, this starts with ranging a reasonable number of titles and supplying reasonable quantities of each title – something Puzzler has not done in the last year, aded and abetted by Network Services.

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Category: magazines

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