The front-of-store magazine display at an inner suburban Melbourne Coles outlet was turned into a Bauer promotion yesterday. Titles from Pacific Magazines and other competitor publishers have been removed and the space used for Bauer titles and their Access All Areas promotion. The display itself was moved a metre back from an excellent position and turned 90 degrees – to a location where it will not be as successful as people need to now look back on entering the store to see it. Placement is everything.
Bauer takes prime magazine space in Coles
March 4th, 2014 · No Comments