Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Brands key to attracting shoppers and cracking the price misconception

Mark Fletcher
March 4th, 2014 · No Comments

jasnor-sesameAt the NZ Gift Fair in Auckland on the weekend I visited the Jasnor stand and saw this slat-wall plan-o-gram approach to displaying the Sesame Street range of plush. For newsagents who don’t have a floor display unit, this wall unit is an excellent alternative as it leverages the profile of the Sesame Street characters to drive shopper engagement.

Mega brands like Sesame Street can separate us apart, they can promote our businesses as relevant. They can also help us combat ignorance on price as it is rare you would see a retailer discount licenced product except in a short-life catalogue special.

Whereas cheap plush is cheap in discount and department stores, licenced plush is more likely to be the same or close to the same price everywhere. It’s a bonus if you can buy better than usual.

I’ve been selling the Sesame Street range from Jasnor for many years and expect to carry it for years to come.


Category: Plush

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