Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

How to leverage the Disney opportunity in your newsagency

Mark Fletcher
March 6th, 2014 · No Comments

1966302_668998653158097_1883793295_oI love how one of my newsagency team members created this display to leverage the launch of the Disney partwork series Рwith product from several suppliers.  With Disney products also being advertised heavily by Woolworths, smart newsagents can trade of this heightened awareness and the partworks advertising and attract new traffic and sell a range of excellent high margin products.

How do we make more money of magazines? By being a smart and commercially attuned retailer.

The photo shows the display on the lease line facing into the mall. It is attracting people who do not usually shop in this business.

If your newsagency is experiencing declining traffic and sales consider this approach to what you are doing with the new Disney part series.


Category: newsagency marketing · newsagency of the future · Newsagency opportunities

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