I love how one of my newsagency team members created this display to leverage the launch of the Disney partwork series – with product from several suppliers. With Disney products also being advertised heavily by Woolworths, smart newsagents can trade of this heightened awareness and the partworks advertising and attract new traffic and sell a range of excellent high margin products.
How do we make more money of magazines? By being a smart and commercially attuned retailer.
The photo shows the display on the lease line facing into the mall. It is attracting people who do not usually shop in this business.
If your newsagency is experiencing declining traffic and sales consider this approach to what you are doing with the new Disney part series.