Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Reinventing meat retailing

Mark Fletcher
March 7th, 2014 · 4 Comments

meatCheck out a new style meat shop in Glenferrie Road hawthorn that I saw this morning. I call it a meat shop as that’s what it is.

This is not a butcher, certainly not what I’d expect a butcher to look like.

Branding themselves as The Meat Cellar separates this business from butcher businesses. In doing so they change the expectation of shoppers, they pitch themselves as specialists.

The days of similar small business retailers trading under a common name are over. Specialisation is the key – under a group banner or under your own name – what you call your business and how you present it on the high street or in the mall positions your point of difference.

With the gap between good / successful retailers and bad / unsuccessful widening – as evidenced in the recent newsagency benchmark study results – connecting your business with the worst is not ideal. I suspect this thinking played a role in the development and branding of The Meat Cellar.

By the way – if you love cooking and eating meat, you must check this place out.


Category: retail

4 responses so far ↓

  • 1 Jenny // Mar 7, 2014 at 8:07 AM

    Love it! Love all these small specialty shops.
    They bring me joy.

    Not much need for supermarkets, buy small and local every couple of days, less wastage, much healthier and so much tastier!
    The problem is perception, if a shop looks too good it must be expensive.

    Shame so many of these fantastic small businesses have been killed by supermarkets.


  • 2 Paul // Jul 19, 2014 at 12:14 AM

    When I first came across this shop window I thought it was an art installation by a vegan. Unfortunately this carnivorous glorification is real . . . not satire. Any hint of the “meat is murder” philosophical scent hasn’t penetrated the comfy atmospheres of the Glenferrie shopping strip.


  • 3 David @ Angle Vale Newsagency // Jul 19, 2014 at 7:30 PM

    Meat is murder? Not for me. Meat is YUM!

    Have you ever seen how a lion gets its dinner? A lot messier than how we get our tasty BBQ flesh. We are omnivores and it was the discovery of cooked meat that led to the growth of the human brain, the expansion of the capacity for thought and the rise of civilisation.

    I eat the flesh of other animals every day because it is what mammals do.


  • 4 Paul // Jul 23, 2014 at 4:00 PM

    I eat meat. Not every day though. Human beings can choose there meal ingredients. I find the produce at the fruit n veg shop more attractive than what’s on display in the meat cellar. That’s a turn off for me.


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