Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tactical placement of BHG drives sales

Mark Fletcher
March 7th, 2014 · No Comments

magsbhg-mar14We’re promoting the latest issue of Better Homes and Gardens with this display at the entrance to the main magazine aisle. Within minutes of putting in place yesterday I saw a customer purchase off it. They had selected a greeting card and was walking past the stand to the counter. I suspect this customer would not have gone into the magazine. This type of impulse purchase is important for us – we achieve it by tactical placement.

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Category: magazines · Tactical display

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