Our sales of issue #2 of Yours magazine were down 30% on issue one yet we promoted the title the sale. Bauer increased our supply of issue #2 significantly so we had plenty of returns. Despite having sales data from the last two weeks, Bauer kept issue #3 supply at the same level as issue #2. We continue to support Yours with placement in two high-profile locations. If sales don;t lift we will scale space allocation for future issues back to one pocket. The question then will be – with Aussie weeklies or English weeklies as it’s the latter location that works better for us.
Yours issue 2 sales slow
March 7th, 2014 · 5 Comments