Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Using magazines to attract shoppers

Mark Fletcher
March 8th, 2014 · No Comments

magstrafficgWith space limited we have the Disney cakes part series launch display unit located next to the Disney Princess range and the Pacific magazines WIN A CAR impulse unit next to it – bot on the lease line facing into the mall and both driving purchases off the respective units. While they are targeting different shoppers, both are connected with high-profile campaigns. Connecting our business with the campaigns is key to attracting new traffic. hence the placement.

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Category: magazines

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