I’m told the VANA state conference and trade fair in Melbourne last wednesday attracted around 40 newsagents. This is less than half VANA had been telling suppliers to expect. I decided to not attend as the agenda was nothing flash and I see more appropriate suppliers at gift fairs and marketing group events.
With many trade fairs and conferences already available to newsagents through the year, there is no need for associations to play in this space. All it does is suck cash out of the channel as suppliers have to fund the trade fair space, time and freight. Newsagents ultimately pay the price for inefficient events. By all means, host a conference if you have relevant content best delivered in a conference format where newsagents are out of their businesses for a day, but not a trade fair. Some suppliers at last week’s event are very disappointed.