The newsagency on the ground level of the Virgin domestic terminal at Sydney Airport is now a WH Smith business, another new outlet from the successful UK retailer that is expanding in Australia. This location is different to others I have written about several times recently.
I saw WH Smith Express today. From the name to the in-store offering, this a more focussed business than had occupied this location for many years. It’s impressive.
This is what WH Smith brings to Australia, retail focus, absolute clarity on their offer and all their brand stands for.
WH Smith is a brand on the move in Australia. Newsagents need to have a plan – from the individual business perspective to brands we trade under.
Take a look at the WH Smith corporate website and you will soon see that they dominate in the UK the space we occupy here. There are not here to escape the harsh UK winter. No, they are here for profit. We need to develop our response.