Australian Newsagency Blog

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Charity connections attract the ethical shopper

Mark Fletcher
March 12th, 2014 · 4 Comments

charityMore and more shoppers are looking for products that do good beyond the products. In the gift space especially, shoppers are looking for products that support charities. While we have seen this for years through programs like the Hallmark support for breast cancer which has raised over $1 million, support through other products has been less obvious. A charity connection can drive shopper traffic and engagement.

Worldwide Orphans is a charity supported by the Bunnies By The Bay range from Jasnor. The charity connection gives shoppers another reason to consider purchasing this product. I gives us a reason to feature the range outside the plush department. The more reasons we can give shoppers to consider products the better.

Easter is a good time to feature this range given the range of bunnies available.

Retailers like The Body Shop own this space of ethical retail. There is no reason why we can’t. In each department of today’s newsagency – stationery, magazines, gifts, plush, toys, cards – we have access to products with charity connections. We could leverage these so that our businesses make bold and clear statements about doing good and providing our customers the opportunity to play a part in doing good.

FYI, Jasnor has not asked me to write about this.

8 likes

Category: Ethics

4 responses so far ↓

  • 1 Australian Family Tree Connections // Mar 12, 2014 at 11:46 AM

    Bridgewater Candle Company more than meets the criteria. Their perfumed candles are sensational and a portion of each sale feeds a child in an orphanage for a day. The jars containing candles have been thoughtfully designed for re-use. See http://www.bridgewatercandles.com/

    The Australian distributor is Diamond Bay Imports http://diamondbayimports.com.au/section.content/bridgewater-candle-company

    2 likes

  • 2 jenny // Mar 12, 2014 at 12:31 PM

    Great post.

    1 likes

  • 3 Mark Fletcher // Mar 12, 2014 at 5:17 PM

    Thanks Jenny. Through careful buying we can do more in this space.

    1 likes

  • 4 Sarah // Mar 13, 2014 at 10:48 AM

    I also recommend consider buying ethically! Try this website – they rate companies based on various conditions like labour exploitation, animal testing, environmental concerns etc. There are questions that this website raises about how some companies do business and how unethical they are – not companies I want to align myself with!

    http://guide.ethical.org.au/guide/browse/categories/

    0 likes

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