More and more shoppers are looking for products that do good beyond the products. In the gift space especially, shoppers are looking for products that support charities. While we have seen this for years through programs like the Hallmark support for breast cancer which has raised over $1 million, support through other products has been less obvious. A charity connection can drive shopper traffic and engagement.
Worldwide Orphans is a charity supported by the Bunnies By The Bay range from Jasnor. The charity connection gives shoppers another reason to consider purchasing this product. I gives us a reason to feature the range outside the plush department. The more reasons we can give shoppers to consider products the better.
Easter is a good time to feature this range given the range of bunnies available.
Retailers like The Body Shop own this space of ethical retail. There is no reason why we can’t. In each department of today’s newsagency – stationery, magazines, gifts, plush, toys, cards – we have access to products with charity connections. We could leverage these so that our businesses make bold and clear statements about doing good and providing our customers the opportunity to play a part in doing good.
FYI, Jasnor has not asked me to write about this.