News Corp. placed a house ad promoting discounted newspaper subscriptions on the front page of the Herald Sun yesterday.
Taking customers from proactive retailers is frustrating. Blocking the main headline and photo of the day is disappointing.
News Corp. placed a house ad promoting discounted newspaper subscriptions on the front page of the Herald Sun yesterday.
Taking customers from proactive retailers is frustrating. Blocking the main headline and photo of the day is disappointing.
I’m sure one day News will realize they should employ & pay Newsagents to sign up subscribers. Instead of spending their dollars (Over $100 for every new subscriber) on ‘Out of industry’ companies, this money could channelled back to Newsagents to spend on their businesses…lighting, POS, delivery vehicles etc….. Who better to sell newspaper subscriptions than those who are already retailing & delivering their product!
Good on ya Ozzie.
A stalwart and icon of this Industry whose word is gospel. (most of the time)