Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Getting attention in the shop window

Mark Fletcher
March 15th, 2014 · No Comments

windowconnectionCheck out the sign I noticed in the window of a shop in The Strand Arcade in Sydney.

There were four signs like this in the window. Each with text unrelated to the products being sold but related in that the statements were complex, interesting like the menswear products being sold.

What struck me was the use of space in the window by the retailer to not overtly try and promote products but rather to attract and interest a type of customer. Very smart. I noticed.

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Category: retail

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